What makes a good testimonial video?

Testimonial videos are a powerful tool to convince potential customers to sign up with you.

Don’t just take my word for it, though!

Recent research by one video marketing business showed that 79% of people have watched a video testimonial to find out more about a business, its products, and its services.

Two in three people said they would be more likely to make a purchase after watching a video testimonial from a previous customer.

Nine in ten people said they would trust what a customer says more than what a business says about itself. 42% of people said video testimonials are so effective because they show real customers, telling us their stories and allowing us to understand how the products or services they used helped them.

It’s clear that testimonials, especially those on video in a customer’s own words, are a vital ingredient for any successful website.

It’s all about trust, isn’t it? Video testimonials help potential customers along that know, like, and trust path to choosing us and buying from us.

What makes an effective testimonial video?

  1. Tell a real story with identifiable people and organisations – There’s nothing more powerful than potential customers being able to watch a testimonial, Google the person who gave it, go to their social feeds or website, check them out, and even drop them a message.
  2. Show how you delivered against the brief, especially if you exceeded expectations – This builds trust that you can work effectively with clients and that you’re prepared to go that extra mile to give them a great service.
  3. Show how you solved problems for them – You can tell someone you can do something for them until you’re blue in the face, and they may still not be convinced. Show them instead with concrete examples. They’ll soon understand that you’re the solution they need.
  4. Create a strong call to action at the end for clients like this one – If you want someone to do something, tell them clearly. Use active language. For example, add a still which says: “Do you need this service too? Call today for a no-obligation quote.” Then, point them to easy ways to get in touch with you.
  5. Make it look professional and clean – Everything you do online becomes part of your brand, including your videos. A clean, professional video shows a company which values attention to detail. People take seconds to make key judgments about your business, so ensure your videos have intros and outros with your branding, that they have good lighting, and the sound is clear.

All of this is why I offer affordable video editing services to make your testimonials look professional and convincing.

My service includes intros and outros, jingles, transitions, titles, and logos. Please take a look: Web Wisdom – Video Editing

  • Need help making your testimonial videos look professional and compelling? Let’s talk! Book a free discovery call on 07931 745 773 or email info@webwisdom.io

You might also enjoy

Get Some Web Wisdom!

Fill in your details below to join my monthly mail out with tips and support for keeping your website in tip-top shape.

(Yes, you can unsubscribe at any time!)

How much does a website cost?

Good question!

And as with many such questions, the answer is “It depends!”

Professionally built websites can start from around £500 for a very simple build but can easily head up towards £2000-£10,000+ for larger or more bespoke projects. 

You need to consider what your website needs to be able to do in order to make it work well for your business.

Do you need a “shop window” that showcases your products or services and helps your clients to build confidence in your skills and quality?

Do you need a specific functionality such as a booking or payment platform?

How soon do you need your site to be ready?

All of these factors will be taken into consideration when your web developer puts together a quote for you. Best advice? Make sure you know what you want and communicate that clearly with your developer.

And if you’re not sure what you need yet, ask! If you can give your developer an overview of your business and what you want to achieve, they should be able to guide you on the kind of site that will best suit you.