Testimonial videos are a powerful tool to convince potential customers to sign up with you.
Don’t just take my word for it, though!
Recent research by one video marketing business showed that 79% of people have watched a video testimonial to find out more about a business, its products, and its services.
Two in three people said they would be more likely to make a purchase after watching a video testimonial from a previous customer.
Nine in ten people said they would trust what a customer says more than what a business says about itself. 42% of people said video testimonials are so effective because they show real customers, telling us their stories and allowing us to understand how the products or services they used helped them.
It’s clear that testimonials, especially those on video in a customer’s own words, are a vital ingredient for any successful website.
It’s all about trust, isn’t it? Video testimonials help potential customers along that know, like, and trust path to choosing us and buying from us.
What makes an effective testimonial video?
- Tell a real story with identifiable people and organisations – There’s nothing more powerful than potential customers being able to watch a testimonial, Google the person who gave it, go to their social feeds or website, check them out, and even drop them a message.
- Show how you delivered against the brief, especially if you exceeded expectations – This builds trust that you can work effectively with clients and that you’re prepared to go that extra mile to give them a great service.
- Show how you solved problems for them – You can tell someone you can do something for them until you’re blue in the face, and they may still not be convinced. Show them instead with concrete examples. They’ll soon understand that you’re the solution they need.
- Create a strong call to action at the end for clients like this one – If you want someone to do something, tell them clearly. Use active language. For example, add a still which says: “Do you need this service too? Call today for a no-obligation quote.” Then, point them to easy ways to get in touch with you.
- Make it look professional and clean – Everything you do online becomes part of your brand, including your videos. A clean, professional video shows a company which values attention to detail. People take seconds to make key judgments about your business, so ensure your videos have intros and outros with your branding, that they have good lighting, and the sound is clear.
All of this is why I offer affordable video editing services to make your testimonials look professional and convincing.
My service includes intros and outros, jingles, transitions, titles, and logos. Please take a look: Web Wisdom – Video Editing
- Need help making your testimonial videos look professional and compelling? Let’s talk! Book a free discovery call on 07931 745 773 or email info@webwisdom.io