Because a GOOD logo is a lot more than just the image, words, tagline or colour.
It involves identifying the core values of your business, the kind of relationship you want with your clients and the feeling you want to convey.
Then, there’s the research. Research into the market to see what your competitors are doing. Research into the meanings values associated with the colours and images you want to use. Research to see what your clients resonate with.
And after all that, there’s the skill of putting all those elements together to create a logo that can translate across printed and digital media – and possibly even include animation too!
So where can you get a good logo? From a good graphic designer.
If you’d like recommendations for fabulous graphic designers who can help you with your brand identity, I’ll be more than happy to give you some great names – just get in touch!