Is social media worth it?

Ahh, social media. The golden apple of marketing. All those lovely customers just hanging around, waiting to be sold to…

Or not.

As I’m sure you are aware, just about everyone has some form of social media, from individuals to politicians, one-man-bands to massive brands – to more than a few pets!

And they’re all there engaging on this platform or that. So what’s to stop you getting your piece of the pie?

Well, unfortunately, we can’t just “do” social media and expect that it will reach the people we’re trying to reach – our ideal clients. And simply having a large audience won’t necessarily result in lots of sales.

In fact, without a clear marketing strategy, “doing” social media can end up leaving you just shouting into the void and getting back crickets.

Start by knowing exactly who is going to buy from you and tailor your content specifically to them. Selling to everyone and anyone just won’t work; you’ll get lost in the crowd, drowned out because you have nothing to make anyone listen.

Create your messaging with your target in mind. Make sure you’re speaking directly to them with the language that they use, understand and are comfortable with.

Once you’ve built your audience, you’ve won the first part of the battle. The next step is to make sure that you are consistently interesting, demonstrating your expertise, creating desire and even the odd spot of intrigue. Leave your audience wanting to know more… and tell them how to reach you!

So yes, social media can be worth it – but only if you take the time to do it properly.

If you’d like some support with getting to grips with your social media, I would highly recommend Ruth Southorn from Swallowtail Social.  She runs both group and 1-2-1 training in all things social media for business owners and she’s fantastic at what she does!

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