Yes, of course you can write your own copy. The real question is should you?
The words on your website are the most important piece of content. They are what will inform, engage and convert your users into clients. The copy on your site will showcase your business’s personality, values and offerings. It will help your clients decide whether you are the company for them or whether they should look elsewhere.
It will also determine where you rank in the search engines (and therefore how much traffic your site will get).
So, if you have a flare for writing brilliant marketing copy and a strong understanding of on-page SEO, by all means, write your website copy.
But if that’s not your forte, I would strongly recommend using a copywriter who can find the heart of what you are and what you offer and craft words that speak directly to your dream clients – and Google!
Now, copywriters come in all shapes and sizes. Some prefer to specialise in specific industries. Others like to work on a particular skill set, like SEO. So its worth researching and chatting to several different copywriters to find the one who fits your business needs.
If you’d like some suggestions I know several superb writers who I’d be more than happy to put you in contact with – just give me a shout!