Can I write my own text (copy)?

Yes, of course you can write your own copy. The real question is should you?

The words on your website are the most important piece of content. They are what will inform, engage and convert your users into clients. The copy on your site will showcase your business’s personality, values and offerings. It will help your clients decide whether you are the company for them or whether they should look elsewhere.

It will also determine where you rank in the search engines (and therefore how much traffic your site will get).

So, if you have a flare for writing brilliant marketing copy and a strong understanding of on-page SEO, by all means, write your website copy.

But if that’s not your forte, I would strongly recommend using a copywriter who can find the heart of what you are and what you offer and craft words that speak directly to your dream clients – and Google!

Now, copywriters come in all shapes and sizes. Some prefer to specialise in specific industries. Others like to work on a particular skill set, like SEO. So its worth researching and chatting to several different copywriters to find the one who fits your business needs.

If you’d like some suggestions I know several superb writers who I’d be more than happy to put you in contact with – just give me a shout! 

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How much does a website cost?

Good question!

And as with many such questions, the answer is “It depends!”

Professionally built websites can start from around £500 for a very simple build but can easily head up towards £2000-£10,000+ for larger or more bespoke projects. 

You need to consider what your website needs to be able to do in order to make it work well for your business.

Do you need a “shop window” that showcases your products or services and helps your clients to build confidence in your skills and quality?

Do you need a specific functionality such as a booking or payment platform?

How soon do you need your site to be ready?

All of these factors will be taken into consideration when your web developer puts together a quote for you. Best advice? Make sure you know what you want and communicate that clearly with your developer.

And if you’re not sure what you need yet, ask! If you can give your developer an overview of your business and what you want to achieve, they should be able to guide you on the kind of site that will best suit you.