Websites can vary massively in what they deliver for both the owner and the user.
Some will be all-singing, all-dancing e-commerce stores, others will be a community space in which to engage and collaborate, others again will be promotional sites that showcase your business, services, products and values.
And as with many things, what your site delivers for you depends on what you do with it. But whatever your site is designed to do, there are some things that every site should deliver.
Your site should be clear and informative. The user should be able to see at a glance what your business is about and how it will help them.
Your site should engage its users, guiding them to take the actions you set out.
Whether it’s getting in contact with you or directly purchasing a product, your site should be a tool to convert its users into your clients.
Data is key! You want to be able to measure the effectiveness of your site so you can work on constantly improving it. Knowing who your users are and what they’re doing on your site will help you target your dream clients more effectively. It’s all about small steps to success!
What will MY site deliver?
If you know you want specific outcomes from your site, be sure to discuss them with your developer who will be able to advise you on how best to achieve those goals. Likewise, if you need particular functions. There are generally multiple ways to create them – your developer can help you find a solution that suits you.
It’s always helpful to have an idea of what you want your site to achieve. It’s a fantastic starting point for you and your developer and give you both a clear direction for the project.
If you’d like some advice about what your site can deliver for you, I’m more than happy to have a chat.