Does Your Website Actually Get You Paying Customers?

New year, new focus on growing your business?

Most of us are weighing up what went well and what could have been a little better in 2023.

For many of us, our top priority is getting more business and ensuring our main marketing and advertising platforms do that for us.

When it come to our online presence, we all need websites that regularly help us win new customers, don’t we?

It all starts with the design and content of your website, and now’s the perfect time to review it.

Good web design can help you clinch the deal, while bad design can make your customers walk away without committing to spending with you.

Good design is not just about nice images and snazzy graphics, though.

It also needs to be:

1. Targeted

– at ideal customers and supportive of great search engine results. Your content needs to show you understand your potential customer’s problems and your business is THE place to find the solutions. Your website also needs to perform well in searches on engines like Google and Bing, so your content needs to support your chosen keywords.

2. Easily Navigated

– on mobile and desktop. There’s nothing worse than a confusing layout or links that go to 404 error pages. That’s a sure fire way to lose potential customers. You should have good signposting and working internal links between your home page and key pages like services, contact us, and any sales pages. Large slabs of content are also very difficult to navigate on mobile devices, so distill the words, and your website should be responsive to the device your customer is using.

3. Converting!

Convert your website visitors into paying customers with compelling content. Show how you solve those customer problems. Use strong headlines and calls to action on every page, and include testimonials, case studies, and frequently asked questions to help overcome any obstacles your potential customers may have.

4. Easy to Contact

It should be really easy to get in touch with you and to order and pay online. The majority of online shopping carts are abandoned before a purchase is made, and one of the key issues is that payment is not easy and straightforward. There should be options for those who like to pay via online systems like PayPal or Apple Pay as well as those who like to pay directly by credit or debit card. Try out your payment systems and make sure they’re working smoothly.

5. Straightforward

Giving website visitors a straightforward process to get them into your tribe with sign ups to your newsletter or offers. Signing up potential clients and existing customers is still one of the best ways to ensure you get new and repeat business. Make the sign up page visible on your homepage and your footer on every page.

6. Building Your Brand

You want to build your brand for long term success. Your website is your shop window so you need it to be attractive, welcoming, and matching to your brand values. Your potential customers should feel they know, like, and trust your business after visiting your website. Use your own images and videos, rather than stock pictures. Tell the story of why you established your business and the key people behind it. Even in the era of AI, people still buy from people!

Are you looking to grow your business in 2024? Let’s talk!

Book a free discovery call on 07931 745 773 or email

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How much does a website cost?

Good question!

And as with many such questions, the answer is “It depends!”

Professionally built websites can start from around £500 for a very simple build but can easily head up towards £2000-£10,000+ for larger or more bespoke projects. 

You need to consider what your website needs to be able to do in order to make it work well for your business.

Do you need a “shop window” that showcases your products or services and helps your clients to build confidence in your skills and quality?

Do you need a specific functionality such as a booking or payment platform?

How soon do you need your site to be ready?

All of these factors will be taken into consideration when your web developer puts together a quote for you. Best advice? Make sure you know what you want and communicate that clearly with your developer.

And if you’re not sure what you need yet, ask! If you can give your developer an overview of your business and what you want to achieve, they should be able to guide you on the kind of site that will best suit you.