Is your business website doing what it should? If it’s just sitting there looking pretty but not bringing in leads or sales, it might be missing some key ingredients. A business website isn’t just a digital brochure—it’s a tool to build trust, engage visitors, and convert them into customers.
So, what does your website need to actually work for you? Here are my 5 go-to pages for a business website:
1. Homepage – The First Impression That Counts
Your homepage is your shop window, your front door, your virtual handshake. It needs to answer three key questions within seconds: Who are you? What do you do? How can you help me?
A strong homepage has:
A clear headline that explains your business at a glance
A short, engaging introduction
A simple call to action (e.g., Book a Call, Get a Quote, Shop Now)
A testimonial or trust signal to reassure visitors they’re in the right place
2. About Page – The Trust Builder
Your About page isn’t just about you—it’s about why your customers should care. This is where you build a connection, show your expertise, and prove you’re the right choice.
Things to include:
Your story (brief but compelling)
What makes you different
Your values or mission
A great photo of you or your team
And don’t forget a call to action—maybe an invite to connect, book a chat, or sign up for your newsletter.
3. Services or Products Page – The Sales Driver
If people land on this page, they’re interested in what you offer. Don’t make them work hard to figure out how you can help them!
Make sure your services/products page:
Clearly outlines what you do or sell
Highlights the benefits (not just the features!)
Answers common questions upfront
Includes pricing where possible (or at least explain how to get a quote)
Feature a testimonial to add credibility
If you offer multiple services, consider separate pages for each one to make navigation easier.
4. Contact Page – The Conversion Point
You’d be surprised how many websites hide their contact details away like a secret! If someone wants to get in touch, make it as easy as possible.
A great contact page includes:
A simple form (not too many fields)
Your email and phone number (if relevant)
Social media links
Your location (if you have a physical presence)
A short, friendly message encouraging people to reach out
5. Blog or FAQ Page – The Authority Builder
Not everyone is ready to buy the first time they visit your site. Some people need more information, more reassurance, or just a little nudge in the right direction. That’s where a blog or FAQ page can help.
A blog allows you to:
Answer common customer questions
Show your expertise
Improve your website’s SEO (Google loves fresh content!)
An FAQ page can:
Tackle objections upfront
Provide quick answers to common queries
Reduce time spent answering the same questions via email
Bringing It All Together
Each of these pages plays a role in turning visitors into clients. If your website is missing one (or more), it could be costing you leads and sales.
Want to make sure your website is doing what it should? Grab my free website checklist and start making improvements today!