Understanding your website can be the difference between success and failure for an SME, can’t it?
Get the right mix of useful content and technical savvy, and your site could be a hotbed of lead generation!
Imagine all that success for your business…
I was thinking about what it takes to be successful while watching the opening ceremony of the Paris Olympics.
All that preparation, years of hard training, all those medal hopes!
As the Olympics gets into full swing, have you ever wondered which medal you’d get for your WordPress website knowledge?
On the podium...
Bronze
To get a place on the podium, you’ll know how to install your site on a server and you’ll know the basics of how to use the content management system. You’ll be able to upload blogs and add images or video to them.
You’ll also be able to download useful plug-ins or choose the right theme for your business. (If you want to know which plugins are for you, take a look at my previous blog: What are the most useful WordPress plugins for businesses? – Web Wisdom)
Plus, you’ll know the importance of using the Yoast SEO plugin to help your content get seen by search engines, and you’ll have basic security knowledge like the importance of regular updates.
Silver
You’re starting to master your website! You’ll know how to fully edit the site including your homepage, understand more about the principles of SEO management and keyword selection, and have a good knowledge of how to use Yoast.
You’ll also know how to use Google Analytics to help you measure your website’s success and pinpoint areas to improve, and you’ll know how to optimise your site’s speed and security settings to ensure visitors stay on the site and feel they can trust it.
A silver medal means developing website marketing strategies, too, like regular blogging with targeted content and using lead generators like e-books or webinars.
Gold
You’re simply the best! This level of skill would put you on the road to web development.
You’ll be able to make automatic backups with version control to ensure you never lose valuable content, you’ll have a knowledge of programming languages like HTML, CSS, or JavaScript to help you ensure your site’s functionality, and troubleshoot problems, and you’ll be able to create your own custom blocks in WordPress to add unique features and make your site stand out.
Your website marketing will be advanced with a programme of link building on high value sites to get more traffic and help your website rank well, guest posting to raise awareness of your website, and conversion optimisation to ensure you’re not losing good leads along the way.
Worried you’ll never get a website management medal of any colour?
I have the perfect training for you, whatever level you need! Take a look: Web Design Courses & Training – Web Wisdom
Or, I could free up your time with my website maintenance service, ideal for busy entrepreneurs like you. Get more details here: Web Wisdom – Site Maintenance
Get in touch to start the conversation!